Tips to buy diamonds online

Sometimes I forget just how difficult it is for a consumer to juggle all the information when figuring out if something is a good price. My team and I have so much experience selecting diamonds (each of us selects hundreds every month), navigating the minefield becomes second nature for us. For example, if you were to ask me for a 1 carat round brilliant cut diamond to put in a halo engagement ring, it would take me about 15 seconds to find this gorgeous diamond on James Allen for you. Another 20 seconds, and I’d add this great alternative on Blue Nile. But searching on your own can be excruciating and filled with doubt. If you want a little peace of mind, feel free to contact us for some personal advice. If you’ve been around our site before, you’ll see that we generally recommend buying from Blue Nile or James Allen. For an explanation of why that is, you can read our individual site reviews for James Allen and Blue Nile.

What to look for when purchasing diamonds

They include Color, Cut, Clarity, and Carat Weight. These universal measurements will help you assess each diamond. Be sure to inspect your diamond in person so that you can see how the 4 Cs interact with each other to make each diamond’s sparkle unique!